Film Industry: A Field In England concluded

Media Magazine: the appeal of arthouse cinema

Complete the following tasks to improve your understanding of arthouse film and the possible audience pleasures that the genre offers:


Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article. 


1) Summarise the article in 50 words.


This article talks about how Hollywood is different to Arthouse Cinema, a clear example known is the mass appeal, compared to the niche audience of Arthouse cinema. It also mention how arthouse films focus more on the production being a work of art, rather than something that achieves workdwide success.

2) What are some of the suggested audience pleasures for arthouse film?


One of the suggested pleasures could be that arthouse cinema is art, meaning that the audience almost kow that they are watching something that has had tme and effort put into it for the viewing and listening pleaure of the audience, potentially making them feel more valued by the director and such. Also, use of the films complexities, they really make the audiece think about the different interpretations that can be thought of, meaning that a pleasure of watching arthouse films could be that you are feeling perhap more intelligent and thought provoked.

3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).


A mainstream audience may struggle with an arthouse film due to the fact that they are quite "Highbrow," meaning that they can be difficult to understand due to their complexity and ingenuity, meaning that audiences will have to think of new ways to percieve the film in a light that is seen as acceptable and correct in order to seem intelligent.

4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?


It may be the case that arthouse cinema is only for the older and middleclass audience due to the fact that younger generations have perhaps become accustomed and normalised to the lower standard types of films, film which may not be percieves as true art, examples being romcoms and superhero action films. Although, this doesn't mean that someone who isn't middle class or alder can't enjoy Arthouse cinema the same way someone else someone else can.

5) What type of audience would A Field In England appeal to? What about Chicken?


Films like Chicken would appeal to a niche audience, perhaps ABC1 in terms of demographics due to the fact that they may be understood and percieved easily by the educated audience, for an audience to be well educated, they may have needed to have gone to university, which isn't cheap, meaning that they may have come from a wealthy family, this may ont be the case all the timet though, meaning that the family would have to work good jobs, and therefore be middle class.

A Field In England: BFI report on the release strategy and commercial success


1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report? 


This report may have been written to provide information about a films that they help fund, which make sense as it may be helpful to look back at and see which films they helped fund etc. Also, it provides information about the film for people who may not have seen it, or for people who may want to learn more aobut it after watching it.

2) What was the budget for A Field In England?


The buget for this film was £316,879.

3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales? 



- Opening weekend, the film made £21,399.
- The film averaged 367,000 viewers during it's free release on Film4
- Blu-ray sale were 1,462 on the opening weekend

4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?


The target audience was aimed at the middle class who were prodominantly white people - ABC1. This niche audience were more mature which meant that they were able to handle issues that go against the norms of society.

5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Chicken case study?


Wheatley utilized the social media accounts of the vrew in order to park more of an interet among cinema goers. This is just an example of how social media dominating their ad campaign was as it free to put a campaign for anything on the internet. The report suggesed that the use of social media was effective due to the fact that 54% of under 35s claimed that the use of sical media was their main interet, clearrly denoting that the social media side of thing was effective for thi film.

6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?


The conclusion of the BFI was that thistype of distribution trategy set it apart from other film, allowing it to recieve attention from other people who are in the nice audience for thi film. In addition to this, Wheatley' cult following of fans who love his work definatley helped it acheive sales and craete revenue as they seemes to be the main market for that film.

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