Read the Media Magazine feature on A Field In England in Issue 47 and create a blogpost called 'A Field In England case study'. You'll find the article in our Media Magazine archive - click on MM47 and go to page 19. 1) Write a 100 word summary of the Media Magazine article. On Friday July 5th 2013, a low-budget, black and white, art-house film by emerging auteur, Ben Wheatley, A Field in England, tried to break the Hollywood model of distribution by becoming the first film in the UK to launch simultaneously across all platforms e.g. Cinema, TV, VOD, DVD & Blu-ray. The main aim was to gain large amounts of media coverage to maximise their revenues and profits but was that the best. Ben Wheatley believed that this approach would lead to greater success for the film as it challenged the normal conventions linked to British culture. 2) Read the following pages on the official website for A Field In England and w...
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