Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? The BBC 'is in rude health' because it was founded almost a century ago and it had been based around an era of broadcasting that was designed towards a comprehensive offering: a shared listening - and the viewing - experience. However because of the increase in popularity of subscriptions such as Netflix and Spotify people no longer need to listen to a playlist or a schedule that does not perfectly suit their needs. 2) What percentage of under-35s use the BBC iPlayer catch-up radio app? 3% of under 35yr olds use the BBC iPlayer catch-up radio app 3) What is BBC Sounds? “new app and website that formally launches on Tuesday ”. It will bring radio livestreams, catchup services, music mixes and podcasts together under one roof. 4) How do audiences listen to radio content in the digital age? ...
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