Michael Jackson - Billie Jean blog tasks
Media Magazine reading: Billie Jean , birth of an icon Go to our Media Magazine archive and read the case study on Billie Jean - birth of an icon (MM62 - page 20). Answer the following questions: 1) What was the budget for Billie Jean ? How did this compare with later Michael Jackson videos? The budget was $50,000, which was 6 times less than 'Beat It', which went into production 5 weeks later with a budget of $300,000. Thriller was much bigger with $2mill to spend. 2) Why was the video rejected by MTV? It didn't suit their 'middle America' audience, meaning because Michael Jackson was black. The president of the record label then threatened to take all their music videos off MTV, which afterwards MTV backed off and allowed the video to be played. 3) Applying Goodwin's theory of music video, how does Billie Jean reflect the genre characteristics of pop music video? The music video seems to have more of a film genre connection, as music videos
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